Bicutan, Taguig City - The Department of Science and Technology - Technology Application and Promotion Institute (DOST-TAPI) is proud to announce that its campaign PhilippiNOW: Philippines’ New Opportunities, Worldwide under the DOST Grants-In-Aid (GIA)-funded Project Padaghan has been awarded a Bronze Award in the Excellence in Public Sector/Non-Profit Marketing category at the 2025 Marketing Excellence Awards (MEA). The campaign was also recognized as a finalist for the Excellence in Consumer Insights/Market Research award during the ceremony held on August 08, 2025. To know more about DOST-TAPI’s participation in CES 2025, you can read about it here.
PhilippiNOW: Philippines' New Opportunities, Worldwide
The PhilippiNOW campaign serves as the creative brand for DOST-TAPI’s internationalization programs, aiming to showcase Filipino innovation on the global stage. The campaign was officially launched during the Philippine delegation’s participation in the Consumer Electronics Show (CES) 2025 in Las Vegas. The Philippine booth at CES 2025, which featured 23 DOST-funded technologies and startups, successfully engaged at least 321 visitors, including industry leaders, investors, and professionals from various sectors, highlighting the strong interest in Filipino technology.
The recognition at the Marketing Excellence Awards validates the Institute’s strategic efforts and innovative approach to promoting local technologies globally. This achievement motivates the agency to continue creating impactful campaigns that support and elevate Filipino innovators and technopreneurs.
“This award shows our continuous commitment, hard work, and vision through our mandate…It proves that our efforts to bring Filipino technologies into the world are effective and recognized in the field. We are truly inspired to continue pushing and creating more opportunities for our innovators,”
said Atty. Marion Ivy D. Decena, CESO III and Project Leader of Project PADAGHAN.
If you want to learn more about the programs and services of DOST-TAPI, you may email us at info@tapi.dost.gov.ph, call us at (02) 8582 1450, or visit our DOST-TAPI Facebook page (https://www.facebook.com/DOST.TAPI) for more details.